Eben Pagan – Copywriting Blueprints 2021
The Ultimate Copywriting
How To Write Copy That Connects, Converts, And Sells…, Even
If You Hate Writing, Never Written Before, Or Have No Idea
Where To Start
Hi I’m Eben Pagan
Over the past 15 years, I’ve started and grown 10 different products and businesses from zero to over 1 million dollars. 4 of which to over 10 million.
Collectively, I’ve generated tens of thousands of customers for my businesses and I’ve sold over $100 million dollars worth of information products and services online.
Now after years marketing online, I’m convinced that copywriting is one of THE most high leverage skills you can learn when it comes to business success.
What Is Copywriting?
Copywriting is the art and science of using words to grab attention, trigger curiosity and interest, and ultimately compel people to take action.
There is not a single successful business out there that does not use copy to grow their company and make their sales.
Copy is literally everywhere in business and it’s the key element of all marketing in print, audio, and video (think: content, ads, video scripts, emails, sales pages, webinar outlines, animation videos, product descriptions, newsletters, etc)
Copy is the ‘glue’ that holds all your marketing together and the secret sauce that makes all your marketing click’.
Ever try out a certain ‘proven’ marketing strategy or tactic and have it BOMB? Chances are the copy was bad…
Without good copy, nothing you do in your marketing will seem to work because your marketing will lack the actual substance that grabs attention, connects, and sells…
Yet, the best part about learning copy is that the formulas and principles of good copy can be used in any niche, market, product, or industry…
Copywriting Blueprints – A Step By Step Blueprint
You Can Use Today To Crank Out Copy That Sells
The Copywriting Blueprints is a complete crash course that’ll teach you all the
fundamentals you need to start writing powerful and persuasive copy today.
Inside you’ll find a proven framework that you can use today to write incredible copy that
sells — even if you’re a complete beginner who’s never written a word of copy before
Copywriting Blueprints contains 8 full length audio training sessions, each accompanied by written summaries and practical exercises to help you implement what you learn fast.
The program is 100% digital so you’ll get instant access to all the audio and written material.
What you’ll learn
10 Mindsets For Achieving
In session 1, you’ll discover 10 mindsets that will guide your writing process and make sure you always write with the right intent and in the right direction. If you’ve ever sat there staring at the blank screen with no idea where to start, then you’ll find these mental frameworks highly valuable.
Your Marketing Voice
In session 3, you’ll learn the key tools for finding your own unique voice when writing your marketing copy. If you’ve ever struggled with bringing out your voice when you write or always sound too stiff or formal in your writing, then this session is going to help you find your personality in your writing so you sound real and authentic to your customers.
Arousing Your Prospect’s Interest
In session 5, you’ll learn about the importance of telling your story and how to write captivating stories that establish trust, credibility, and authority with your customers.
How to Present Your Price and Value Proposition
In this session, you’re going to learn how to frame the price of your product in a way that you prospect can understand in terms of money. When you get this right, you’ll melt away your customer’s every objection for not buying.
The Mind and Emotions Of Your Customer
In session 2, you’re going to learn about what motivates your customer emotionally and how cognitive biases shape your customer’s needs. We’ll talk about how most humans are irrational and how to use power words to trigger buying behavior.
Opening With A Bang
In session 4, you’ll learn how to write powerful attention grabbing headlines and openings for your copy. You’ll get 7 proven fill in the blank formulas for writing winning headlines that grab your prospects by their throats.
Introducing Your Product Or Service And Selling It
In session 6, you’ll learn the important distinction between features, advantages, and benefits and how to use them like an experienced sales person. You’ll also get a summary of my all time favorite copywriting tips for communicating the value of your product or service and ethically persuading people to buy.
Taking Away The Risk And Asking For Action
In this final session, you’ll learn how you can take away – and even reverse – the risk your prospect will have to take and instantly spike your conversions and response. You’ll also learn how to write powerful calls to action that almost forces your prospect to act.