The different pieces you must know to begin or grow your GURU Information Product business (This is more than just choosing the right niche – you’ll learn how to communicate in a way that maximizes the perceived value of what you have to sell, where to find tons of pre-qualified traffic, where to find partners to sell your products, and much more)
“Speed of Implementation” – What this means, why it is the single strongest predictor of your success online, and how to become a speedy implementer NOW (I’ve never seen someone become financially successful without this trait – yes, it’s THAT important)
The KEY RULE you must follow if you want to create a new habit for your life. If you don’t learn and follow this rule, your new habit won’t become a lasting ritual, and you’ll sabotage any attempts to get your business off the ground
Why your mind is a “Google For Goals” – and how to use it to AUTOMATICALLY produce the results you want.
“Mindset shifts” are the most powerful ways to grow your business as fast as possible, and the mindset shift from “expert” to “marketer” is the single shift that will make or break any efforts you put in to build your online business. Learn the critical distinction between the “expert” and “marketer” mindsets, and how to make your own shift immediately
How to identify and create products that people ALREADY want, instead of building something and wasting a ton of energy trying to CONVINCE people to buy
How the most successful marketers pick their niche and laser focus their pitch to EXACTLY what the customer needs by finding “Emotional Hot Buttons”
The search for a niche starts with a need inside a customer that isn’t met. Learn how to find this unmet need, and what to do with it once you find it
A simple 3-question test you can use to know if a specific niche will make you money
How to laser-focus your ads and products by eliminating the 80% of what your customer doesn’t need, and zeroing in on the 20% that your customer will do anything to get
A special formula for naming your niche in a way that instantly MAGNETIZES your customer to it.
“Narrowing Your Niche” – A real life example of why trying to be “all things to all people” can KILL your online business… even if you’re doing a great job at EVERYTHING else
How to quickly tell if your idea for a niche is tangible and specific, or vague and abstract (hint: tangible and specific will get you more sales
Most marketers make the mistake of ARGUING with what their customers think they need. Here’s why this is a mistake, and the one time when arguing won’t cost you sales
Watch me go step by step with someone to show him EXACTLY how to communicate with customers in THEIR language (When you watch this, you’ll learn lessons that’ll help you communicate in YOUR customers’ language… instantly)
When people have an unmet needs and are emotional, their animal instinct is driving them, and they use their minds to justify. Here’s how to speak to that animal part of your customer to help them see your product as the solution to their emotional need.
How to find forums in any niche you’re interested in quickly – and why they are such an important part of your market research
How I found a million dollar niche by ACCIDENT (and how you can model this same approach)
How to get in the “rhythm” of your market
How to identify the special words that push your market’s emotional “hot buttons”
What EXACTLY to listen for when you’re talking to someone in your market – and why this can make or break your business
The MOST important step to getting in touch with the needs of your market (this will give you a “graduate level” education on your market – at LIGHTNING speed).
My best summary EVER of why smart people and “experts” have such a hard time getting out of their own way and building a successful online information business
How society programs us to FAIL – and how you can get a handle on your own programming…. so you SUCCEED instead
Where to start if you want to become a great marketer and have a successful online business (this is one of the scariest things for most new marketers to do – but once you start doing it… you’ll LOVE it)
Secrets for turning free consultations into paying coaching customers
Why selling has nothing to do with talking people into doing things that aren’t in their best interest
How to use someone else’s sales letter to book your own initial consultations
How to set-up a free session with a coaching prospect so they know you may talk to them about your products and services at the end – and they’re READY
A specific question to open your coaching prospect to hearing about how your coaching can help them get what they want
How to handle it when a prospect objects based on time or money… in a way that puts them at ease… and makes them more likely to “turn the corner” and buy from you
How to give your prospect the feeling that you’re on THEIR SIDE and that you want to HELP them get what they want, instead of trying to convince them to hire you (this is a huge shift – and it’s one of the keys to turning a free session into a long term coaching client)
How much of your tips to give in your free session, and how to avoid giving so much that they get overwhelmed – or feel like they don’t need more coaching from you
How to get free traffic with nothing but Social Media and your own “sweat equity” to start and grow your online business
A simple, fast, step-by-step process to be seen as an expert on any topic in less than 3 weeks – even one you can’t write anything about – and create a loyal following in the process
When to use Twitter to link to other people’s blog posts, and when to link to your own (If you promote your own blog too much, you’ll come across as too salesy and jeopardize your credibility online
Why Twitter is the ultimate place to hone your headline writing skills
A sneaky YouTube “trick” that’s totally legal but almost no one knows about – that can double or even triple the amount of traffic you get from any video you post
How to get paid for posting videos on YouTube
How to get in touch with what’s important to you, and build a successful business around it
And much much more!